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CHAMPION
 
The Champion (or sponsor) is typically a member of the leadership team who oversees and supports a “sub-team” chartered to deploy a strategic initiative, solve a vexing problem or develop a plan of action.

The Champion can be selected, elected or appointed by the leadership team. The Champion should have:
  • A stake in the outcome.
  • The ability to influence or the authority to make changes in the area for improvement.
  • The clout and the courage to remove barriers.
  • The ability to delegate.
The Champion's primary role is to ensure the sub-team is successful - not necessarily to "do" the work. As such, the Champion works with the designated "team leader" to clear any roadblocks the organization encounters in achieving the goal.

Champions should be in front of the effort, not “behind” it. They show their support and encouragement by expressing, modeling and reinforcing their commitment:
  • At the beginning of the subteam efforts, frequently “check-in” with the subteam, watching and listening, helping to shape the direction of the team early on in the process – then step back and let the team do their work.
  • Intervene to remove obstacles to subteam success.
  • Use authority to go to the heart of a problem in ways that no midlevel team can, no matter how empowered it is.
  • Reinforce the connection between strategy and what the team is working on, creating a supportive environment for subteam success.
  • Keep the organization focused on the importance of the sub-team’s work.
  • Hold the management cascade accountable for implementing the sub-team’s work.
 
To make initiatives work, it took a passionate all-consuming commitment from the top. Beyond the passion, there was a lot of rigor. Not only did we put the best people on each initiative, we trained them, measured them and reported their results. In the end, each initiative had to develop people and improve the bottom line…the leaders of every business had to be the champion – and timid and rational advocacy wouldn’t work. They made sure we got our A players to lead every initiative. We made sure the rewards – salary increases, stock option grants, and role-model recognition at company meetings – were highly visible…Making initiatives successful is all about focus and passionate commitment. The drumbeat must be relentless. Every leadership action must demonstrate total commitment to the initiative.
Jack Welch
 
     
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